Fractional CMO Services
Hire a Fractional CMO to Drive Strategic Growth and Brand Clarity
Need senior marketing leadership without the full-time cost? Our Fractional CMO service helps you cut through noise, align your marketing to business goals, and deliver results that help you grow.
Whether you’re launching a new product, repositioning your brand, or trying to turn Marketing into ROI, The Field Group brings in a Fractional Chief Marketing Officer who leads with strategy, structure, and measurable execution.
We integrate seamlessly as your interim CMO, working closely with founders, ops leaders, and sales teams to align messaging, channels, and campaigns with bottom-line impact.
Our Fractional CMO services are designed for growing businesses that need marketing leadership, strategy, action, and results.
We’re the Right Fit If You’re:
- A founder unsure of where to focus your marketing budget
- A business needing senior-level strategy without a full-time hire
- A team struggling with messaging, lead gen, or marketing ROI
- A business in transition (rebrand, product launch, funding)
Working with The Field Group enables small business owners to identify the foundational matters that impede business success.
Fractional CMO Services Tailored to Your Growth Stage
The Field Group’s Fractional CMO services are focused on one thing: helping you connect your marketing efforts directly to business outcomes. We embed in your team, assess the real barriers, and get to work fixing them.
Grow your Business In No Time
Let’s Turn Your Marketing Into Momentum
Ready to hire a Fractional CMO who can help you go from reactive campaigns to proactive growth?
At The Field Group, we also provide interim CEO, COO, CFO, and CTO leadership for small businesses and startups. We specialize in helping founders cut through the noise, lead with clarity, and build marketing strategies that succeed.
We’re practical. We’re honest. We’re in it with you.
If you’re facing marketing difficulties, partner with us. Let’s connect and map out your next chapter.
Real Marketing Impact from Our Fractional CMO Services
We’ve helped businesses transform confusing, fragmented marketing efforts into aligned growth systems.
From startup launches to rebrands to go-to-market strategies, our Fractional CMO services make your marketing work harder and smarter.
We’ve Helped Companies:
- Launch and validate new offers with tight go-to-market strategies
- Rebuild outdated websites and refocus content toward lead gen
- Align sales and marketing with shared KPIs and workflows
- Manage creative and performance vendors with tighter oversight
- Restructure marketing departments to focus on execution and ROI
With The Field Group’s interim CMO approach, you get marketing that makes sense, connects, and converts.
Why Hire a Fractional CMO from The Field Group?
Hiring a Fractional CMO gives you the leadership and clarity your marketing needs without the commitment of a full-time hire. We lead from within, cut through complexity, and keep the work focused and effective.
Why Founders Trust Us:
Leadership Experience
Over 30 years of business and marketing leadership across industries
Collaborative Approach
Embedded collaboration with your leadership, marketing, and sales teams
Action Plan
Strategic, scalable plans tailored to your budget and goals
Practical Solution
Practical leadership with an eye on both the brand and the bottom line
OUR PARTNERS
Trusted by Brands Ready to Take Marketing Seriously
Testimonials
Fractional CMO Services That Flex With You
Jeff has been a trusted advisor and visionary partner at LOLIWARE for seven years. He has an extremely thoughtful, collaborative approach to all situations and has facilitated invaluable connections for LOLIWARE. We are grateful to him for his insights and feedback that have been critical to the planning, growth, and development of our business. You will not find a more dedicated and high-integrity advisor and investor. Jeff has my highest recommendation.
Sea Briganti
CEO and Co-Founder Loliware
You guys are good at what you do. Bottom line
Nick Travlos
Everso's Founder
An effective, talented strategist and trusted advisor, Jeff has been instrumental in the growth and success of Our.News. There are very few advisors who offer such a strong combination of insight and effective, hands-on collaboration. I cannot speak highly enough of Jeff. I strongly recommend him.
Richard Zack
CEO/Founder our.news
In the early stage of our company Jeff opened many doors for us by introducing us to his network. He’s an incredible team player and upholds the highest levels of ability, trust and loyalty. I highly recommend him for any early stage startup, and as our company has grown, we continue to rely on him for advice and insights.
Ed Erenberg
Cheerity Founder
The Field Group has been instrumental in Mmmly’s development, assisting with many operational tasks, while helping us to create a comprehensive growth strategy and allowing us to focus on day-to-day productivity and growth. Of particular value is Jeff’s insight into the world of angel and institutional investing, helping us design our investment rounds with logic and foresight. I highly recommend Jeff and The Field Group!
Nicholas Naclerio
CEO and Founder Mmmly
Working with the Field Group has been an incredible experience. The combination of support and guidance that I have received has helped my company, cue, grow beyond the early stages to a position of growth. I highly recommended those seeking investment guidance and critical feedback to consider The Field Group.
Lou Paris
Founder Cue
Field Group’s innate talent is to plug into your team beyond just strategy, by building a system to make that strategy happen, and implementing it until you can afford to bring someone on in that role.
Greg Buzulencia
Founder ViaHero
I’ve worked with many world class advisors and I can genuinely say that Jeffrey is in the top ranks. He approaches you humbly and confidently providing value right off the bat. It can be lonely at the top. Jeffrey comes right beside you, puts his arm around you and keeps your eyes focused on the big picture. He’s got a knack for quickly understanding your business and helping you talk through any issue you may be stuck on and gets you to see clearly. I love his moral compass, outlook of the world, utter fairness, and care for you as an early founder. When Advisors may be busy and not always consistent, Jeffrey is there when you need him every time to really grow your business.
In only a couple sessions he’s helped me:
1. Drastically restructure debt
2. Move my business forward 6 months
3. Encouraged me to grow as a leader and lead my board
Pat Brown
Founder and CEO Surv (By Rent Sons)
The Field Group’s experience and support gave us the confidence to push our boundaries. The focus on strategy and goal setting during our meetings was invaluable, especially when day-to-day operations can easily overshadow the bigger picture. We really appreciate the attention that was given to finding a balance between emotional well-being and effective time management.
Kyle Moy
Co-Founder | CEO
Fichi/Imaginearth Inc.
The Field Group was very beneficial in helping us identify areas of weakness within our operations and streamline production inefficiencies. Their insights and unique strategies for improved growth and profitability were hugely valuable. The team worked diligently alongside us, providing support and much-appreciated business and personal guidance. We highly recommend The Field Group as a trusted and knowledgeable consultant and partner.
Saad Hajidin
CEO and Founder
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FAQ
Questions? You’re coverd
What is a fractional CMO?
A Fractional CMO is a part-time or contract-based Chief Marketing Officer who leads marketing strategy, brand development, and demand generation without requiring a full-time salary. It’s ideal for companies that need executive marketing expertise at a flexible pace.
What do Fractional CMO services include?
Fractional CMO services typically include brand positioning, persona development, go-to-market strategy, campaign planning, team leadership, and marketing performance analysis. These services are tailored to help businesses scale and build a stronger, more aligned marketing engine.
Why should a company hire a fractional CMO?
You should hire a Fractional CMO when you need high-level marketing leadership but aren’t ready to commit to a full-time C-suite hire. A fractional CMO helps clarify messaging, lead growth initiatives, and drive results, all while aligning marketing with business goals.
What is the role of an interim CMO?
An interim CMO steps in temporarily during times of transition or leadership gaps. They stabilize the marketing function, set direction, and ensure continuity until a long-term solution is in place.
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